Better Than Before Episode 206: Grant Kimball on the Power of Brand

Our podcast is designed to provide you with top business insights, fresh perspectives from world class guests, and the tools you need to lead better than before. In this episode, Tony Richards talks with Grant Kimball, certified brand strategist, on the importance of a brand strategy for companies at any stage of growth.

Segment 1: Tony Richards discusses Trends with producer Bill Foster.

01:00 – Welcome to Better Than Before

03:00 – New Trends in Business

14:00 – Statistic of the Week

Segment 2: Grant Kimball, certified brand strategist, joins us as today’s featured guest.

18:00 – Guest Background

20:00 – Designing Your Brand

24:30 – Brand Architecture

29:00 – Effect on Business Strategy

32:30 – Living the Brand

38:00 – Tony’s Lightning Leadership Questions

Segment 3: Leadership Lesson: Volunteer During Your Strategic Time.

42:30 – Volunteer Your Time

46:30 – Benefits of Giving

If each function of the business isn’t asking “what can I do to better deliver the brand promise,” the brand will lose value. - @grantkimball #BetterThanBefore

About the Guest

Grant Kimball started in corporate public relations and marketing for a public high-tech company followed by 15 years running a mid-sized marketing agency in Portland. Along the way, Grant recognized the opportunity companies have when they make a compelling promise and effectively deliver on it. He sought out training and certification in brand development so he could work with executive teams to define and operationalize the brand, not just produce great marketing campaigns. Today, Grant studies how great brands are created and develops best practices that small to mid-sized companies can use to grow their business.


Exponential Leadership Retreat
C-Suite Radio Network
Brand Incite


Better than Before is hosted by Tony Richards and produced by Clear Vision Development Group. Our staff includes William Foster and Whitney Coker. You can subscribe or leave a review for Better than Before on Apple Podcasts, Spotify, Stitcher, and iHeartRadio. If you have a leadership question you would like answered on the show, email us at

Leave a comment