Better Than Before Episode 212: Jason Forrest on Becoming a Sales Warrior

Our podcast is designed to provide you with top business insights, fresh perspectives from world class guests, and the tools you need to lead better than before. In this episode, Tony Richards interviews Jason Forrest, CEO of Forrest Performance Group, on coaching your team using the sales warrior code.

Segment 1: Tony Richards discusses recent news with producer Bill Foster.

01:00 – Welcome to Better Than Before

03:00 – Cashless Businesses

Segment 2: Jason Forrest, Leadership Sales Coach, join us as today’s featured guest.

11:00 – Guest Background

12:00 – The Sales Warrior Code

16:30 – Sales Performance Formula

20:00 – Encouraging Loyalty in the Code

26:00 – Pitfalls in Training

30:00 – Tony’s Lightning Leadership Questions

Segment 3: Leadership Lesson: Why People Fail to Execute

35:00 – Fear of Failure

37:00 – Lack of Belief

40:00 – Societal Pressures

42:00 – How to Overcome and Execute

Following the Sales Warrior Code unleashes the potential of your sales team. #BetterThanBefore

Guest Information

Jason Forrest is the owner and CEO of Forrest Performance Group, the nation’s fastest growing sales training company. Jason is a leading authority in culture change programs and an expert at creating high-performance, high-profit, and “Best Place to Work” cultures.

The winner of five international Stevie Awards for his training programs, Jason is also an award-winning author of six books, including Leadership Sales Coaching – rated as one of Selling Power Magazine’s Top Sales Books. In 2018, FPG earned a rare honor by being named to the Inc. 5000 Fastest Growing Private Companies list for the third consecutive year, one of just 1,200 companies nationwide to achieve that honor out of a field of more than 7 million.


C-Suite Radio Network
The Big Idea: 52 Ways To Be A Better Leader Now
The Self-Esteem Workshop
Forrest Performance Group
Why Training Fails by Jason Forrest


Better than Before is hosted by Tony Richards and produced by Clear Vision Development Group. Our staff includes William Foster and Whitney Coker. You can subscribe or leave a review for Better than Before on Apple Podcasts, Spotify, Stitcher, and iHeartRadio. If you have a leadership question you would like answered on the show, email us at

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