Better Than Before Episode 216: Laura Baker on the Difference Between Cooperatives & Companies

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. In this episode, Tony Richards interviews Laura Baker from Boone Electric Cooperative about the cooperative business model.

Segment 1: Tony Richards discusses staggering statistic with our producer, Bill Foster.

01:00 – Welcome to Better Than Before

02:30 – Staggering Statistic

04:30 – Minimalism

Segment 2: Laura Baker, of Boone Electric Cooperative, joins us as today’s featured guest.

10:00 – Defining a Cooperative

14:00 – Guest Background

16:30 – Member Services and Leadership

20:00 – Goals and Challenges

24:30 – Tony’s Lightning Leadership Questions

Segment 3: Leadership Lesson: Employee Turnover and Retention

34:00 – Retaining Existing Talent

38:00 – Hope and Compassion

40:00 – Stability and Trust

You can lose trust with an employee in a matter of seconds, even when it has taken you months to build it. #BetterThanBefore

Guest Information

Laura Baker is the Director for Member Services for Boone Electric Cooperative in Columbia, Missouri. Boone Electric Cooperative was founded in 1936 as the first electric cooperative in Missouri and continues to serve the people who one the cooperative. They provide electric service to more than 30,000 homes, farms and businesses.


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Boone Electric Cooperative


Better than Before is hosted by Tony Richards and produced by Clear Vision Development Group. Our staff includes William Foster and Whitney Coker. You can subscribe or leave a review for Better than Before on Apple Podcasts, Spotify, Stitcher, and iHeartRadio. If you have a leadership question you would like answered on the show, email us at



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