Better Than Before Episode 217: Tricia Benn on Supporting CEOs Through Networking

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. In this episode, Tony Richards interviews Tricia Benn, General Manager of the Hero Club, about empowering CEOs through the right relationships.

Segment 1: Tony Richards discusses upcoming events with our producer, Bill Foster.

01:00 – Welcome to Better Than Before

03:00 – The Self-Esteem Workshop

Segment 2: Tricia Benn, General Manager of the Hero Club, joins us as today’s featured guest.

08:00 – Guest Background

12:30 – C-Suite Radio and the Hero Club

17:00 – Generational Commonalities

20:30 – Advice for Female Executives

26:30 – The Growth Challenge

28:00 – Tony’s Lightning Leadership Questions

Segment 3: Leadership Lesson: The Limited Capital Challenge

40:00 – Solid Business Plan

44:30 – Profit Plan and Annual Budget

46:30 – The Sales Process

Have you identified your capital needs? #BetterThanBefore

Guest Information

Tricia Benn is the Executive Vice-President of the C-Suite Network and General Manager of The Hero Club, a group of CEOs, founders, and investors who commit to a life balance of hard work while giving back to the communities in which they serve. Her responsibilities include leading teams across the organization, bringing in new partnerships and building new business models to monetize the growth and opportunity within these powerful communities. Previously, Benn served as a Global Chief Marketing & Strategy Officer and US Managing Director within MDC Partners, a $3 billion global holding company.

As an executive within both organizations, Benn’s goal is to transform businesses by creating a movement of collaboration, that leads with integrity, transparency, and measure success beyond the numbers alone. Through a number of networking events, relevant content and other services, her mission is to support c-level executives and other entrepreneurs achieve professional success.

Benn is an outcome and solutions-driven executive leader with proven success in developing new businesses; leading through extensive enterprise-level changes and building motivated, engaged, and profitable business models and teams. She was also the first person in Canada to create a revenue-generating group in the market research industry.

As a national speaker, Benn has spoken to multiple organizations such as the National Market Research Association, Green Book events, Smart Hustle Awards in New York City and was asked to speak at numerous pharmaceutical and insurance company events in Canada.



C-Suite Radio Network
The Self-Esteem Workshop
The Hero Club
BTB #6: Ande Lyons on What Makes a Great Startup


Better than Before is hosted by Tony Richards and produced by Clear Vision Development Group. Our staff includes William Foster and Whitney Coker. You can subscribe or leave a review for Better than Before on Apple Podcasts, Spotify, Stitcher, and iHeartRadio. If you have a leadership question you would like answered on the show, email us at



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