Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. In this episode, Tony Richards takes a look back at previous interviews to explain the influence of the brand on the company culture.
Segment 1: Tony Richards discusses upcoming events.
01:00 – Welcome to Better Than Before
03:00 – The Self-Esteem Workshop
Segment 2: Three experts weigh in on the importance of brand and company culture.
05:30 – Building a Brand and Culture
07:00 – Grant Kimball on Defining Your Brand
12:30 – Denise Lee Yohn on Incorporating Brand into Culture
23:30 – Tabitha Laser on the Role of Leadership
Segment 3: Leadership Lesson: The Challenge of Staff Morale
32:30 – Employee Disengagement
36:00 – Company Climate
38:30 – Questions to Evaluate Morale
Listen to More
Grant Kimball is the CEO of Brand Incite and a certified brand strategist. He was featured on Better Than Before Episode 206. Listen to Grant’s full interview HERE.
Denise Lee Yohn is a brand expert and author of “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies and was featured on Better Than Before Episode 120. Listen to Denise’s full interview HERE.
Tabitha Laser is the author of “Organization Culture Killers” and was featured on Better Than Before Episode 209. Listen to Tabitha’s full interview HERE.
Better than Before is hosted by Tony Richards and produced by Clear Vision Development Group. Our staff includes William Foster and Whitney Coker. You can subscribe or leave a review for Better than Before on Apple Podcasts, Spotify, Stitcher, and iHeartRadio. If you have a leadership question you would like answered on the show, email us at firstname.lastname@example.org.