Better Than Before Episode 218: The Brand Should Define Your Culture

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. In this episode, Tony Richards takes a look back at previous interviews to explain the influence of the brand on the company culture.

Segment 1: Tony Richards discusses upcoming events.

01:00 – Welcome to Better Than Before

03:00 – The Self-Esteem Workshop

Segment 2: Three experts weigh in on the importance of brand and company culture.

05:30 – Building a Brand and Culture

07:00 – Grant Kimball on Defining Your Brand

12:30 – Denise Lee Yohn on Incorporating Brand into Culture

23:30 – Tabitha Laser on the Role of Leadership

Segment 3: Leadership Lesson: The Challenge of Staff Morale

32:30 – Employee Disengagement

36:00 – Company Climate

38:30 – Questions to Evaluate Morale

By being proactive in creating a climate and a culture where employees feel valued, you ensure the company will not just survive but thrive. #BetterThanBefore

Listen to More

 Grant Kimball is the CEO of Brand Incite and a certified brand strategist. He was featured on Better Than Before Episode 206. Listen to Grant’s full interview HERE.

Denise Lee Yohn is a brand expert and author of “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies and was featured on Better Than Before Episode 120. Listen to Denise’s full interview HERE.

Tabitha Laser is the author of “Organization Culture Killers” and was featured on Better Than Before Episode 209. Listen to Tabitha’s full interview HERE.



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The Self-Esteem Workshop


Better than Before is hosted by Tony Richards and produced by Clear Vision Development Group. Our staff includes William Foster and Whitney Coker. You can subscribe or leave a review for Better than Before on Apple Podcasts, Spotify, Stitcher, and iHeartRadio. If you have a leadership question you would like answered on the show, email us at


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