Better Than Before Episode 223: Empowering High Performing Sales and Sales Management

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. In this episode, Tony Richards takes a look back at previous interviews to evaluate the importance of sales culture and effective sales management.

Segment 1: Tony Richards discusses great salespeople with producer Bill Foster.

01:00 – Welcome to Better Than Before

02:00 – Importance of Sales People

Segment 2: Experts weigh in on the importance of sales and sales management.

8:00 – The Sales Warrior Code

11:00 – Creating Effective Sales Culture

20:00 – Culture Pitfalls

22:00 – Sales Manager Transition

25:30 – Sales Manager Skills

28:00 – Sales Coaching

Segment 3: Leadership Lesson: Decision To Go Into Management

31:00 – Choosing Management

34:00 – Questions to Help Decide

36:30 – Reasons Not to Take the Management Position

Never miss the opportunity to hire a great salesperson. #BetterThanBefore

Listen to More

Kevin F. Davisis the President of TopLine Leadership Inc. He was featured on Better Than Before Episode 126.

Listen to Kevin’s full interview HERE.

Jason Forrestis the CEO of Forrest Performance Group and author of “Leadership Sales Coaching” and was featured on Better Than Before Episode 212.

Listen to Jason’s full interview HERE.


Better than Before is hosted by Tony Richards and produced by Clear Vision Development Group. Our staff includes William Foster and Whitney Coker. You can subscribe or leave a review for Better than Before on Apple Podcasts, Spotify, Stitcher, and iHeartRadio. If you have a leadership question you would like answered on the show, email us at



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