Better Than Before Episode 239: Heike Heemann on Using LinkedIn Effectively

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. In this episode, Tony Richards interviews Heike Heemann, an Executive Coach and LinkedIn Expert, about how to use LinkedIn to build professional success.

Segment 1: Executive Coach Heike Heemann joins us as this week’s featured guest.

01:00 – Welcome to Better Than Before

05:00 – The LinkedIn Toolkit

07:30 – Improving Your Profile

10:00 – Making Connections

16:00 – LinkedIn Etiquette

20:00 – Networking Face-to-Face and Online

25:00 – Tony’s Lightning Leadership Questions

Segment 2: Leadership Lesson: Reasons You Failed to Close the Deal

30:30 – Relationship Conflict

34:00 – Content and Listening

36:00 – Too strong or Too smart

38:30 – Matching Expectations

LinkedIn should be in everyone’s toolkit. It’s where your professional reputation lives. #BetterThanBefore

Guest Information

Heike Heemann started her career as an outside sales agent for a major freight forwarding company, learning to negotiate diverse corporate cultures and the challenges of selling intangible services. After 11 years in the corporate world and several company mergers, Heike joined a small medical device manufacturer in search of dynamic growth in the domestic and global markets. As a natural progression of her professional aspirations, Heike was certified as a business coach through the Professional Business Coaches Alliance (PBCA) in March of 2013. Today, Heike brings a considerable portfolio of skills to bear on behalf of small to mid-size business entrepreneurs in search of reaching their own “next level” of success.


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Better than Before is hosted by Tony Richards and produced by Clear Vision Development Group. Our staff includes William Foster and Whitney Coker. You can subscribe or leave a review for Better than Before on Apple Podcasts, Spotify, Stitcher, and iHeartRadio. If you have a leadership question you would like answered on the show, email us at

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