Better Than Before Episode 130: Brant Kelsey On Building A Strategic Business Website


Our podcast is designed to provide you with top business insights, fresh perspectives from world class guests, and the tools you need to lead better than before. In this episode, Tony Richards interviews Brant Kelsey, Brand Strategist and Founder of Kelsey Advertising & Design, on the importance of strategy for your business website.

Segment 1: Tony Richards discusses news in technology with producer Bill Foster.

01:00 – Welcome to Better Than Before

02:00 – Exponential Leadership Retreat

03:30 – Technology IPO’s for 2019

08:00 – Hacking in the World of Smart Homes

12:00 – Effect of Technology on Tipping Practices

Segment 2: Brant Kelsey explains how your business strategy relates to your website.     

18:00 – How to Get Started with a Website

21:00 – Design Last, Strategy First

23:30 – Common Language Keywords

25:00 – Speed as a Core Component

27:00 – Search Engine Optimization

31:00 – Tony’s Lightning Leadership Questions

Segment 3: Leadership Lesson: Taking time for yourself.

35:00 – Benefit of Taking Time for Yourself

37:00 – Eliminate the Unnecessary Tasks

40:00 – Physical Place for Taking Time

43:30 – Four Tips to Taking Time

How does your website fit into your overall business strategy? - @brant_kelsey #BetterThanBefore

About the Guest

Preferring to lead rather than follow, and with the inquisitive verve of an explorer on a mission, Brant Kelsey helps clients use technology to build their businesses. For more than 15 years, Brant’s desire to master and exploit the internet and to create measurable marketing campaigns that deliver results has not only attracted talented colleagues and prestigious clients, but it has made Kelsey one of the most respected digital marketing companies in the Southeast. 

Resources Mentioned

Exponential Leadership Retreat
Kelsey Advertising & Design
Google Analytics
Google Search Console
Google Keyword Planner


Better than Before is hosted by Tony Richards and produced by Clear Vision Development Group. Our staff includes William Foster and Whitney Coker. You can subscribe or leave a review for Better than Before on Apple Podcasts, Spotify, Stitcher, and iHeartRadio. If you have a leadership question you would like answered on the show, email us at

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