Viruses In Your Business DNA
Your business model is made up of people & processes.
They are a product of the architecture you’ve built throughout the years which we will call your “business DNA”, the very core life-strands of your business.
What happens when there’s a disease or a virus in your life-system?
Your business gets sick.
Viruses include:
An inability to see shifts in the marketplace, including trending up and down
An unwillingness to confront competitive shifts and realities
A desire to protect today’s market definition, market share and not attack boundaries that could include expansion
Increasing complexity resulting in lower speed, increased costs and less quality
A tendency toward internal conflict and organizational meltdown
A leadership which believes capital investment answers all
No attention to what the customer is saying or more important what they are needing