Our podcast is designed to provide you with top business insights, fresh perspectives from world class guests, and the tools you need to lead better than before. In this episode, Tony Richards interviews Denise Lee Yohn, Brand Leadership Expert, on how integrating brand and culture powers businesses.
Segment 1: Tony Richards talks industry news with producer Bill Foster.
01:00 – Welcome to Better than Before
02:00 – Self-Esteem Workshop
05:00 – News in Business
Segment 2: Denise Lee Yohn, Brand Leadership Expert, joins us as this week’s guest.
17:00 – Guest Background
20:30 – The Fusion of Culture and Brand
27:30 – 9 Types of Brands
30:00 – Integration Case Study
39:00 – Tony’s Lighting Leadership Questions
Segment 3: Tony Richards illustrates the power of exponentials in this week’s leadership lesson.
44:30 – Exponential Growth
46:00 – Powerful Story about Exponentials
About the Guest
When she’s not writing or speaking, Denise serves as a board member of San Diego Sport Innovators and the non-profits Plant with Purpose and UrbanLife. She has also served as an advisory board member of the Millennium Alliance and World Brand Congress, a judge for the Association of Management Consulting Firms Awards, a finalist selection committee member for CONNECT’s Most Innovative New Product Awards, and the brand director for TEDxSanDiego. Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.
Better than Before is hosted by Tony Richards and produced by Clear Vision Development Group. Our staff includes William Foster and Whitney Coker. You can subscribe or leave a review for Better than Before on Apple Podcasts, Spotify, Stitcher, and iHeartRadio. If you have a leadership question you would like answered on the show, email us at email@example.com.