Better Than Before Episode 225: 10 Best Practices for Email Efficiency

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. In this episode, Tony Richards interviews the CEO and co-owner of Les Bourgeois Vineyards, Rachel Holman, and outlines the 10 tips to make your inbox more efficient.

Segment 1: Tony Richards stumps producer Bill Foster with NBA Draft Trivia.

01:00 – Welcome to Better Than Before

03:00 – NBA Draft Trivia

Segment 2: Rachel Holman, CEO of Les Bourgeois Vineyards, joins us as this week’s featured guest.

8:00 – Guest Background

13:00 – History of Les Bourgeois

15:00 – Taking the Plunge

20:30 – 5-Year Vision

23:00 – Tony’s Lightning Leadership Questions

Segment 3: Leadership Lesson: 10 Best Practices for Email Efficiency

28:30 – All About the Subject Line

30:00 – Email Content

32:30 – Email Shorthand

36:30 – Don’t Rely on Email

Research shows, most people only read the first paragraph of your email, so don’t bury your point at the end of the message. #BetterThanBefore

About the Guest

Rachel Holman is a motivated and enthusiastic professional with experience in promotions and event planning as well as brand management. She is an expert in client relations and partnership building with over 10 years’ experience in advertising, marketing, and management. In 2013, she was named CEO of Les Bourgeois Vineyards and most recently has purchased the business with her partner and husband, Jacob Holman.


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Better than Before is hosted by Tony Richards and produced by Clear Vision Development Group. Our staff includes William Foster and Whitney Coker. You can subscribe or leave a review for Better than Before on Apple Podcasts, Spotify, Stitcher, and iHeartRadio. If you have a leadership question you would like answered on the show, email us at

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