Better Than Before Episode 230: Jennifer Holland on Brand Promise

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. In this episode, Tony Richards interviews Jennifer Holland, Certified Brand Strategist, on creating and maintaining your brand promise.

Segment 1: Tony Richards discusses recent news with producer Bill Foster.

01:00 – Welcome to Better Than Before

02:00 – Nike Controversy

Segment 2: Jennifer Holland, Certified Brand Strategist, joins us as this week’s featured guest.

08:30 – Guest Background

12:00 – The Brand Promise

16:00 – Brand Misconceptions

24:00 – Build Your Brand Workshop Special Offer

26:30 – Tony’s Lightning Leadership Questions

Segment 3: Leadership Lesson: Inspirational Quote

34:00 – Inspirational Quote

Asking for help is a strength, not a weakness. #BetterThanBefore

About the Guest

Jennifer is a dynamic marketing and communications expert with a career in successful brand building spanning two decades. As a member of The Brand Establishment, she is one of 37 Certified Brand Strategists in the United States and the only marketing executive in Northeast Florida to achieve this elite distinction. In addition to her exclusive status as a Certified Brand Strategist, she is also an award-winning fine artist, obtaining degrees from both the University of South Florida and the University of North Florida.

Email our special guest, Jennifer Holland, at with the subject line “BYBTONY” to receive half-off the Build Your Brand Workshop!


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Better than Before is hosted by Tony Richards and produced by Clear Vision Development Group. Our staff includes William Foster and Whitney Coker. You can subscribe or leave a review for Better than Before on Apple Podcasts, Spotify, Stitcher, and iHeartRadio. If you have a leadership question you would like answered on the show, email us at

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