Brand development identifies your evidence of distinction.
In our brand development program, we start with the most important question. The why. The reason so many businesses fail is because they don’t take a deep look and answer the questions that matter. Your brand begins with truth, the reason you started your business in the first place. Your brand must be embodied in your culture and lived by each individual.
Our Brand Development process starts with a special discovery session we call Turning the Telescope™. We take a look inside the your company to discover your differentiating properties that can be leveraged to grow the brand and stand out in the market.
Brand Development is different than Branding.
The difference between brand development and branding is simple. Branding is tactical; it’s your advertisements, the look of your logo, the tagline you choose, while brand is strategic. Specifically, brand is the strategy behind your business. It is the heart of your business, the meaning behind it all, the culture and value by which the company is based upon. It is the evidence of distinction, the differentiating property that is leveraged to stand out in the market.