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  • Writer's pictureTony Richards

Enchantment by Guy Kawasaki

I’m a process person with a background in leadership, management and marketing, which is why I suppose I enjoyed this book so much.

Enchantment by Guy Kawasaki outlines and details a wonderful process for changing hearts, minds and actions. I’ve read everything Guy has ever written and although if you’ve thoroughly sucked up all of it as I have, there is some repeat material here, but if you’ve never read any of his stuff, you’ll love it.

After reading about how you should smile more, you might think, “Oh boy”, but it is so true. People who smile more and are genuine about it influence more hearts and minds than those who do not.

I especially enjoyed the chapters on launching a new project and overcoming resistence. I know you’ll love the “trash can experiment”.

If you want to change the world, or at least a part of it, I would say this book could be one of your study guides. It’s one of mine.

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