Tony RichardsJan 24, 20161 min readThis is YOURecently the company blobla has introduced a software application called “Be Like Me!”. Essentially you go to their page and using a...
Tony RichardsJan 22, 20162 min readPositioning Is Still ImportantSeveral years ago, Jack Trout and Al Reis published “Positioning: The Battle For Your Mind”. This quickly became the seminal work on...
Tony RichardsJan 20, 20161 min readEngaging EmpathyLack of empathy is the source of a variety of morale problems in organizations. Companies who have leaders who do not understand the...
Tony RichardsJan 17, 20162 min readCritics Move On“When you’re different, sometimes you don’t see the millions of people who accept you for what you are. All you notice is the person who...
Tony RichardsJan 7, 20161 min readThe Critical DecisionEach time something is presented to you, you make a critical decision. It usually goes one way or another. You can believe in what was...
Tony RichardsDec 20, 20151 min readIt Wasn’t MeSometimes when you are a small child, this is your best defense. It wasn’t me. I didn’t do it. Somewhere along the road of life these...
Tony RichardsDec 17, 20151 min readWhy I WriteI hope George Orwell will be forgiving of me for using his famous book title. While I was on the road this week, I jotted down in my...