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This is YOU

Recently the company blobla has introduced a software application called “Be Like Me!”. Essentially you go to their page and using a...

Positioning Is Still Important

Several years ago, Jack Trout and Al Reis published “Positioning: The Battle For Your Mind”. This quickly became the seminal work on...

Engaging Empathy

Lack of empathy is the source of a variety of morale problems in organizations. Companies who have leaders who do not understand the...

Critics Move On

“When you’re different, sometimes you don’t see the millions of people who accept you for what you are. All you notice is the person who...

The Critical Decision

Each time something is presented to you, you make a critical decision. It usually goes one way or another. You can believe in what was...

It Wasn’t Me

Sometimes when you are a small child, this is your best defense. It wasn’t me. I didn’t do it. Somewhere along the road of life these...

Why I Write

I hope George Orwell will be forgiving of me for using his famous book title. While I was on the road this week, I jotted down in my...

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