
Powerfully Positioning Your Brand
Brand building is not simple, but it is powerful. A brand is actually a living, complex organism. Brands must stand for something. They must be built on a foundation and idea that supports the product or service in various ways. In order to properly position a brand, you must reject sameness and conformity. When positioning is planned and executed successfully, it elevates a brand above others in ways in which people can’t help but notice and be attracted to it. And also…affi