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Powerfully Positioning Your Brand
Brand building is not simple, but it is powerful. A brand is actually a living, complex organism. Brands must stand for something. They...

Tony Richards
Mar 6, 20162 min read
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Are You Sure You Want To Be An Entreprenuer?
Be your own boss! Being an entrepreneur these days has become stylish. Many people say the job market is lacking, so why not start your...

Tony Richards
Mar 3, 20164 min read
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Entry Interviews vs Exit Interviews
Shouldn’t we talk to people on their into our companies rather than on the way out? Instead of trying to locate issues when people are on...

Tony Richards
Feb 19, 20161 min read
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3 Sides Of A Great Brand
Top quality brands are based on the time, work and sweat put into developing them. Side 1: The Brand Promise. This is the focused answer...

Tony Richards
Feb 16, 20161 min read
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Distinctive Impact Or Utility?
If the lights in your home come on when you flip the switch, do you really care where the electricity comes from? If the water comes out...

Tony Richards
Feb 9, 20161 min read
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The Pan We Use To Cook The Ham
Blockbuster used to exist because VHS tapes used to cost over 100 dollars. Netflix now exists because they eliminated having to take the...

Tony Richards
Jan 27, 20161 min read
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Positioning Is Still Important
Several years ago, Jack Trout and Al Reis published “Positioning: The Battle For Your Mind”. This quickly became the seminal work on...

Tony Richards
Jan 22, 20162 min read
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Leadership & Business Growth Books for November 2015
Here are our top picks for the best leadership & business books for November 2015: Black Box Thinking: Why Some Never Learn From Their...

Tony Richards
Nov 18, 20155 min read
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Leadership & Business Growth Books for November 2014
Here are our top picks for the best leadership & business books for November 2014 Fail Better: Design Smart Mistakes & Succeed Sooner by...

Tony Richards
Nov 12, 20145 min read
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Anticipated Pleasure
Emotions are powerful. We have to constantly remind ourselves that people are people and not machines. Especially when they don’t behave...

Tony Richards
May 6, 20142 min read
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Policies Versus People
We need policies. They set the boundaries and create frameworks in which we operate. They can also reflect the philosophy of our...

Tony Richards
Apr 3, 20141 min read
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Leadership & Business Growth Books for March 2014
Here are our top picks for the best leadership and business growth books this month. Low Hanging Fruit: 77 Eye-Opening Ways to Improve...

Tony Richards
Mar 11, 20145 min read
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Developing A Leadership Culture
Noted management guru Peter Drucker said “Unless commitment is made, there are only promises and hopes…but no plans and no actions.” Your...

Tony Richards
Oct 6, 20113 min read
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Everyone Is In Sales
The fact of the matter is, everyone is in sales. It could be in the traditional sense of the idea, and you have a solid product or...

Tony Richards
Aug 24, 20112 min read
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Does The World Need Another…….?
A young blind musician who was born in 1930 in Jacksonville, FL was destined to make his own music in the business. Although he was...

Tony Richards
Apr 6, 20112 min read
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