Brand building is not simple, but it is powerful. A brand is actually a living, complex organism. Brands must stand for something. They...

Be your own boss! Being an entrepreneur these days has become stylish. Many people say the job market is lacking, so why not start your...

Shouldn’t we talk to people on their into our companies rather than on the way out? Instead of trying to locate issues when people are on...

Top quality brands are based on the time, work and sweat put into developing them. Side 1: The Brand Promise. This is the focused answer...

If the lights in your home come on when you flip the switch, do you really care where the electricity comes from? If the water comes out...

Blockbuster used to exist because VHS tapes used to cost over 100 dollars. Netflix now exists because they eliminated having to take the...

Several years ago, Jack Trout and Al Reis published “Positioning: The Battle For Your Mind”. This quickly became the seminal work on...

Here are our top picks for the best leadership & business books for November 2015: Black Box Thinking: Why Some Never Learn From Their...

Here are our top picks for the best leadership & business books for November 2014 Fail Better: Design Smart Mistakes & Succeed Sooner by...

Emotions are powerful. We have to constantly remind ourselves that people are people and not machines. Especially when they don’t behave...

We need policies. They set the boundaries and create frameworks in which we operate. They can also reflect the philosophy of our...

Here are our top picks for the best leadership and business growth books this month. Low Hanging Fruit: 77 Eye-Opening Ways to Improve...

Noted management guru Peter Drucker said “Unless commitment is made, there are only promises and hopes…but no plans and no actions.” Your...

The fact of the matter is, everyone is in sales. It could be in the traditional sense of the idea, and you have a solid product or...

A young blind musician who was born in 1930 in Jacksonville, FL was destined to make his own music in the business. Although he was...