Tony Richards
Powerfully Positioning Your Brand
Brand building is not simple, but it is powerful. A brand is actually a living, complex organism. Brands must stand for something. They...
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Tony Richards
- Mar 3, 2016
- 4 min
Are You Sure You Want To Be An Entreprenuer?
Be your own boss! Being an entrepreneur these days has become stylish. Many people say the job market is lacking, so why not start your...
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Tony Richards
- Feb 19, 2016
- 1 min
Entry Interviews vs Exit Interviews
Shouldn’t we talk to people on their into our companies rather than on the way out? Instead of trying to locate issues when people are on...
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Tony Richards
- Feb 16, 2016
- 1 min
3 Sides Of A Great Brand
Top quality brands are based on the time, work and sweat put into developing them. Side 1: The Brand Promise. This is the focused answer...
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Tony Richards
- Feb 9, 2016
- 1 min
Distinctive Impact Or Utility?
If the lights in your home come on when you flip the switch, do you really care where the electricity comes from? If the water comes out...
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Tony Richards
- Jan 27, 2016
- 1 min
The Pan We Use To Cook The Ham
Blockbuster used to exist because VHS tapes used to cost over 100 dollars. Netflix now exists because they eliminated having to take the...
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Tony Richards
- Jan 22, 2016
- 2 min
Positioning Is Still Important
Several years ago, Jack Trout and Al Reis published “Positioning: The Battle For Your Mind”. This quickly became the seminal work on...
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Tony Richards
- Nov 18, 2015
- 5 min
Leadership & Business Growth Books for November 2015
Here are our top picks for the best leadership & business books for November 2015: Black Box Thinking: Why Some Never Learn From Their...
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Tony Richards
- Nov 12, 2014
- 5 min
Leadership & Business Growth Books for November 2014
Here are our top picks for the best leadership & business books for November 2014 Fail Better: Design Smart Mistakes & Succeed Sooner by...
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Tony Richards
- May 6, 2014
- 2 min
Anticipated Pleasure
Emotions are powerful. We have to constantly remind ourselves that people are people and not machines. Especially when they don’t behave...
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Tony Richards
- Apr 3, 2014
- 1 min
Policies Versus People
We need policies. They set the boundaries and create frameworks in which we operate. They can also reflect the philosophy of our...
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Tony Richards
- Mar 11, 2014
- 5 min
Leadership & Business Growth Books for March 2014
Here are our top picks for the best leadership and business growth books this month. Low Hanging Fruit: 77 Eye-Opening Ways to Improve...
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Tony Richards
- Oct 5, 2011
- 3 min
Developing A Leadership Culture
Noted management guru Peter Drucker said “Unless commitment is made, there are only promises and hopes…but no plans and no actions.” Your...
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Tony Richards
- Aug 24, 2011
- 2 min
Everyone Is In Sales
The fact of the matter is, everyone is in sales. It could be in the traditional sense of the idea, and you have a solid product or...
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Tony Richards
- Apr 5, 2011
- 2 min
Does The World Need Another…….?
A young blind musician who was born in 1930 in Jacksonville, FL was destined to make his own music in the business. Although he was...
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