Tony RichardsMar 6, 20162 minPowerfully Positioning Your BrandBrand building is not simple, but it is powerful. A brand is actually a living, complex organism. Brands must stand for something. They...
Tony RichardsMar 3, 20164 minAre You Sure You Want To Be An Entreprenuer?Be your own boss! Being an entrepreneur these days has become stylish. Many people say the job market is lacking, so why not start your...
Tony RichardsFeb 19, 20161 minEntry Interviews vs Exit InterviewsShouldn’t we talk to people on their into our companies rather than on the way out? Instead of trying to locate issues when people are on...
Tony RichardsFeb 16, 20161 min3 Sides Of A Great BrandTop quality brands are based on the time, work and sweat put into developing them. Side 1: The Brand Promise. This is the focused answer...